Vice President of the Macy’s Thanksgiving Day Parade
Geez! That The Macy’s Thanksgiving Day Parade is about to get more spotty.
For the first time, Minnie Mouse will join Mickey, Donald and Goofy in New York City’s annual holiday parade in her 60-foot balloon.
Macy’s said in a release that the new Minnie balloons are part of a partnership with Disney that “celebrates the magic and legacy of these two iconic brands.”
Minnie’s special friend, Mickey Mouse, first launched his balloon in a parade 90 years ago, in 1934.
THE MOST ICONIC PARADE ON MACY’S THANK YOU DAY
For the first time, Minnie Mouse will join Mickey, Donald and Goofy in New York City’s annual holiday parade in her 60-foot balloon. (Joseph Prezioso/Anadolu Agency via Getty Images/Getty Images)
Pluto also first appeared as a balloon in 1934, with Donald Duck joining in the following year and Goofy taking to 34th Street in 1992, according to USA Today.
The parade, first held this season in 1924, will celebrate its 100th anniversary this November.
| Heart | Security | Final | Change | Change % |
|---|---|---|---|---|
| m | MACY’S INC. | 16.18 | -0.11 |
-0.68% |
| DIS | WALT DISNEY CO. | 97.28 | +0.74 |
+0.77% |
“Macy’s and Disney have created magic together for ninety years, building a legacy that has been loved for generations,” said Nata Dvir, chief merchandising officer at Macy’s, in a statement in the company’s press release.
The collaboration will also include limited edition Disney products offered at Macy’s during the holidays.
Captain Minnie Mouse waves to Macy’s Thanksgiving Day Parade attendees from a float promoting Disney Cruise Line in 2021. (Eugene Gologursky/Getty Images for Macy’s, Inc. / Getty Images)
Dvir continued, “We recognize this rich history and are excited to offer our customers this exclusive holiday lineup. This is embodied in our dedicated Mickey and Minnie Store and offers to all our customers – from the youngest to the most advanced in the world fashion – the products and experiences alone are available at Macy’s.”
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Minnie Mouse, who first appeared opposite Mickey in the 1928 cartoon short “Steamboat Willie,” had previously joined the parade in person on one of the many floats.
Mickey Mouse made his Macy’s Thanksgiving Day Parade balloon debut in 1924, just 10 years after the start of the holiday celebration. (NY Daily News Archives via Getty Images)
“Fans of all ages will have the opportunity to welcome Minnie Mouse and her signature charm when she makes her debut in this year’s Macy’s Thanksgiving Day Parade,” Chrissy Anderson, Vice President of North American Brand Commercialization at Disney Consumer Products said in a statement. “There is no better way to mark this milestone than with a limited edition collection that celebrates her brilliant personality and iconic style.”
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The Macy’s Thanksgiving Day Parade will be broadcast on NBC on November 28, the morning of Thanksgiving.
FOX Business has reached out to parade organizers for further comment on Minnie’s debut.
