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Shampoo is the hair category’s equivalent to makeup primer: it’s not exactly sexy, but it lays all the necessary groundwork for the rest of your routine to shine (sometimes, quite literally). No matter how simple or complex your everyday hair-care routine is, the type of shampoo you use — no matter how often you wash — isn’t something to be lax about. Plus, whether you’re a sucker for a drugstore formula or you’re more inclined to purchase something of the luxury variety, your shampoo should be dependent on your hair’s individual types and needs.
Even still, the best shampoos aren’t one size fits all. To find the right product, you have to consider everything from your budget, your hair type, and even the time of year before making the decision. However, with the never-ending wheel of recommendations that is social media, it can feel overwhelming trying to find the best shampoo brands that will fit into your hair-care regimen. Thankfully, that’s where we come in.
Whether you are looking for color protection, a volumizer, or a shampoo that has more conditioning properties for your natural texture, our trusted team of editors have tried almost everything on the market and the good news is: there’s an option out there for everyone, no matter your hair type or concern. Cut through the noise and read ahead for the hands-down best shampoos for all hair types (and budgets), ahead.
— Additional reporting by Ariel Baker