According to Bloomberg, the streaming service has had its second-best half-year in history. Only in 2020 did Netflix do better, thanks to an influx of subscribers who had to provide entertainment at home due to the coronavirus lockdown. Many other streaming platforms are experiencing slower growth.
In total, Netflix now has nearly 277.7 million subscribers. Sales rose just under 17 percent year-over-year to $9.6 billion. The company subsequently made a profit of more than $2.1 billion, up from $1.5 billion the year before.
Netflix said its offer of cheaper plans with commercials is popular. Nearly half of all new subscribers choose that version. Last year, Netflix also entered the battle against password sharing between friends or acquaintances. For people who still want to “watch” other people’s Netflix subscriptions, Netflix introduced a discounted subscription in the summer of last year. Because this resulted in many additional subscribers at the time, the streaming service believes that growth in this third quarter will be less strong.
